The Baby Garage - Flat6Labs

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The Baby GarageEgypt

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image Overview About The Baby Garage

The baby garage started in 2015, and evolved officially under the Technology Innovation & Entrepreneurship Center in Ministry of telecommunication in 2019. The team of 12 runs the different business units including the marketplace, the content blog, the discount cards, and on-ground activations currently serving 550 thousand parents in Egypt.

Product:

The baby garage is a complete support platform for parents offering shopping marketplace allowing users to buy, sell, and donate. the platform is backed by premium authentic advisory content blog to empower correct purchase decisions, and discount card to leverage additional saving plans for users.

Target Market:

B2C: Targeting Parents of kids aged up to 12 across Egypt.

B2B: Kids products & services providers/distributors with at least 50 product variances; as well as brands targeting mothers with presence of online marketing activations.

Business Model:

1- Seller subscriptions
2- Transaction fees (% of product price)
3- Shipping margins
4- Advertising
5- Discount card sales

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