Farahii.com is the GCC’s first online- one-stop-shop, for all bridal and wedding essentials” Farahii’s primary target audience is GCC women and their friends and families. They have an online website that is easy to use, and well organized by product category and it’s in English and Arabic. In addition, Farahii’s product range includes all the items that a couple would need in their wedding journey from the chocolate boxes on the day of the proposal, to the cake toppers and party decorations for the engagement, the bride’s shoes and tiara for the wedding day and finally some fun accessories for the honeymoon. Farahii has the widest product range of items available under one roof and is very proud that over 50% of their products come from the GCC region.
Farahii reaches its customers in several ways: strategic partnerships with wedding vendors, offering customized and exclusive products, focus on digital media, and bridal and wedding events in the region. Moreover, Farahii manages its own product inventory based upon its insights into market needs and trends, customers pay online with a credit card, PayPal, bank transfer, or cash upon delivery, and they deliver anywhere via their logistics partners. Farahii sells to any location and ship worldwide, and in most cases, customers will receive their orders within 3 days.